Social PsychologyCognitive Dissonance
What is it?
Feelings of inconsistency are produced when two pieces of information held "in a person's head" are in conflict
Caused by a conflict between our belief about something and the knowledge that we have performed a behavior that is contradictory to that belief
How do people get rid of dissonance?
Since we do not like dissonance, we change our belief to make it consistend with our action
Which group do you think will show the greatest change in ratings?
The group getting paid nothing:
The group getting paid $20:
The group getting paid $1:
Showed subjects a simple task:
Asked them to make a decision, but others ahead of them answer first
Stanford Prison Experiment
What happens if you need to help and others are around?
Modern Day - Milgram
Phone Scam, Video